SALT LAKE CITY, UT – September 16, 2015 – BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been retained to help promote the 10th anniversary of Renew Life’s™ Ultimate Flora™ Probiotic brand. Renew Life has revealed a new logo, package design and new product formulations, including …More
Posted byBrandHive’s Jeff Hilton to Lead Education Programs for Vitafoods Asia
SALT LAKE CITY, UT – August 26, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to lead three educational events at the upcoming Vitafoods Asia …More
Industry Expert Jeff Hilton to Lead Marketing Sessions at 2015 Vitafoods™ Europe
BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead various marketing sessions at the global nutraceutical event, Vitafoods Europe, on May 5-7, …More
Industry Expert Jeff Hilton to Present on Nurturing Your Brand through its Life Stages at The Practitioner Channel Forum
SALT LAKE CITY, UT – April 13, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, will present a key workshop at the upcoming Practitioner Channel Forum to be held April …More
Online Event! IFT Invites Jeff Hilton to Discuss Marketplace Convergence Trends and How They Impact Your Marketing Strategy
Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date: Tuesday, April 7, 2015 Time: 1:00 p.m. CST Location: Online at GoToWebinar.com Speakers: Jeff Hilton, BrandHive Co-founder …More
BrandHive’s Co-Founder to Serve as Industry Expert for IFT New Online Community and Live Webcast Event
Salt Lake City, UT, March 19, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer has been selected by the Institute of Food Technologists (IFT), a nonprofit scientific society for professionals engaged in food science, food technology, and related areas in industry, academia, and government, to serve as industry expert for IFT Connect’s “Ask …More
Making sense of social media reporting
Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More
Developing relevant content on social media
Once your social media channels are set up and your analytics are in place, it’s time to develop a content calendar for each channel. BrandHive helps clients align their content with industry publications and editorial calendars for value-added alignment. Calendars When setting up calendars, it’s crucial to consider how much engagement is optimal for that …More
How to measure social media ROI
Metrics, metrics and more metrics Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more. Tracking performance BrandHive helps clients identify their goals, then …More
BrandHive’s Co-Founder Featured as Guest in Beverage Industry’s Health and Wellness Trends Webinar
SALT LAKE CITY, UT, February 9, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer, will participate as a guest expert for Beverage Industry’s free webinar: “A Healthy Future: Analyzing the latest health and wellness trends in the beverage market.” The online event will take place on Wednesday, February 18, 2015 at 2:00 p.m. …More
