Why Packaging Design Is So Important for Food Brands

Posted Filed under Natural Branding.

Every year, thousands of new food products are brought to market and over 90% of them fail. Even businesses backed by big companies and well-known brands have more misses than hits. What causes these products to fail? Oftentimes, quality can be an issue and some products just don’t live up to consumers’ expectations. Other times, …More

5 Fitness Marketing Tips: Celebrate National Yoga Month

Posted Filed under Natural Branding.

The health and fitness industry is fiercely competitive but filled with a ton of opportunity for growth and success. Your fitness club must stand out in such a crowded market, and you might be struggling to do so. In the digital age that we currently live in, there are countless ways to market your fitness …More

Healthy Food Marketing Strategies Geared Towards Children: Spreading Awareness During National Childhood Obesity Month

Posted Filed under Natural Branding.

It’s a known fact that unhealthy foods and beverages are heavily marketed to children. Using social media, toys, games, sports, music, and apps, the food industry largely targets young people as a whole. Chances are your child can already identify a box of sugary cereal based on the character adorning the box or pass by …More