Let’s Talk Supplements: 3 Marketing Strategies To Reach More Consumers

Posted by
Andy Yorkin
Posted Filed under Natural Branding.

How many people do you know take supplements on a daily basis? Each year, the number of individuals who are regular supplement users increases, which poses the important question of how to market nutritional products effectively. As the compound annual growth rate for the nutritional supplement industry is projected to be 9.8% from now until …More

Marketing 101 for Health and Wellness Brands

Posted by
Andy Yorkin
Posted Filed under Natural Branding.

When shopping for groceries, how often do you think people go for the organic section? Although the difference in prices between organic and non-organic foods may deter customers from shopping organic, studies show that 45 percent of Americans buy organic food regularly while 85 percent shop for organic food on the occasion. Organic food demands …More