Posted by
Kandice Randal
Posted Filed under Natural Branding.

At BrandHive, we have the pleasure of working with great clients taking extraordinary measures for improved health, wellness and nutrition. Over the past 24 years, we have seen a lot, but nothing quite like COVID-19. As we are all adapting and changing our everyday operations, we reached out to our partners to see how they’ve had to adapt. 

Unsurprisingly, we found that our clients are rising to the challenges of these difficult times. Below are just a few examples of how they are responding to COVID-19. Do you have a story to tell? We can help.


Elyse Lovett, Senior Marketing Manager, Kyowa Hakko

“Being based in New York, we have taken extreme precautions and safety measures, and although we’ve been working from home for some time now, our communication and ability to provide quality products to our customers has been incredibly strong. We are so proud of our team’s dedication, and their ability to adapt to this changing climate. We have seen first hand the devastation COVID-19 has had on our community and the dedication of our health care workers, which is why our team came together to donate funds to the NYC Health + Hospitals organization which provides meals, groceries, hotel expenses, laundry services and more to healthcare professionals in our area. In addition, Kyowa has also partnered with one of its customers, in a program dedicated to helping fitness professionals impacted by the complete shutdown of all gyms and training facilities across the nation.  Overall, despite this pandemic, our team and operations remain strong.” 


Mariko Hill, Product Development Executive, Gencor Pacific

“We have taken precautionary measures to ensure our team’s safety through working from home and implementing extreme cleansing processes in our facilities. Recently, I participated in the charity challenge Run 5 Donate 5 Nominate 5 on behalf of Gencor. I ran 5km, passed the challenge to five people, and donated €5 to the National Health Service (NHS) which went towards its COVID-19 fund. Additionally, our offices in India are providing food to stranded migrant laborers affected by COVID. At Gencor, we are continually working with our customers and employees to ensure a safe working environment while continuing to keep up with the demands of our ingredients.”


Steve Malone, VP of Marketing & Business Development, Valensa

“Valensa formed a COVID-19 task force by March 2020 to ensure the health & safety of all employees and strategize business continuity to serve our customers. We immediately took action to ensure the health and safety of our team by implementing new sanitizing and cleaning procedures in our facilities. We also gave employees the option of working from home where the job function allowed. We understood that production and manufacturing needed to take place to continue providing our customers with the quality products they have come to expect, so in addition to social distancing and limiting the number of team members in the facility, Valensa gave its front line employees a pay increase to thank them for their dedication in keeping our company strong. We’ve accelerated the development of a digital marketing strategy for engagement continuity with customers and industry partners. We are adapting to the new normal and are extremely proud of our team and its quick response to implement safety and ensure supply chain excellence.” 


Rob Brewster, President, Ingredients By Nature

“With a personal connection to the emergency facilities in our area, we understand firsthand the impact of COVID. Our company came together to purchase numerous masks, gloves and gowns, which we then donated to the local hospitals and prospective essential workers. We are beyond grateful for all of the work they continue to do and how they are helping our neighbors get through this together.”