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Monthly Archives: August 2019

Is “Certification Fatigue” a real thing?

Filed under B2B Marketing, Brand Strategy, Natural Products, Public Relations.

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More

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