Is “Certification Fatigue” a real thing?

Posted by
Ida
Posted Filed under B2B Marketing, Natural Branding, Public Relations, Strategic Branding.

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More