Jeff Hilton, BrandHive’s Co-Founder and Chief Marketing Officer, has been invited to present two sessions at this year’s Vitafoods Europe which takes place May 7-9, 2019 at Palexpo, Geneva, Switzerland. Jeff’s sessions will span two Education Program Summits, including Sustainability and Traceability: Making it Work for You and Closer to Your Digital Consumers: Insights and Marketing Strategies. Both programs will address challenges, opportunities and market innovation within the global food industry.
Jeff’’s first session, How to successfully build an authentic and sustainable brand, will take place at 10:30-11:10 AM on Tuesday, May 7, 2019 within the Sustainability & Traceability track. The session will address sustainability, transparency and clean label trends and how they create opportunities for brands. Jeff will also share strategies around developing authenticity and shared values through consumer content and engagement.
Jeff’s second session, Navigating the digital marketing landscape, will take place at 10:30-11:10 AM on Thursday, May 9, 2019 within the Digital Consumer Marketing track. The session will evaluate how the omnichannel has impacted consumer messaging and audience targetiing. The session will also explore the benefits of adopting a digital first communications strategy and how this strategy can help brands compete.
Both sessions will be chaired by Charlotte Bastiaanse, Associate Editor of Vtafoods Insights (UK). For more information, please visit vitafoods.eu.com.