BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and CMO, Jeff Hilton, will chair and present consumer marketing strategy content at the Vitafoods Asia exhibition on September 11-12, 2017 at the Sands Expo & Convention Centre at Marina Bay, Singapore.
Hilton will chair the following sessions within the “Consumer Insights and Marketing Strategies Forum” track as part of the Vitafoods Education Program Theater on September 11, 2018:
Session One: Changing consumer behavior: Understanding the opportunities that come with consumers becoming increasingly aware of health and nutrition
Speaker: Anika Nafis, Mintel’s Trend and Innovation Consultant
Time: 3:10-3:50 PM
Session Two: Comparative consumer analysis in Asia: Aging in Japan, changing in India
Speaker: Rieko Shofu, Sensing Saia Limited’s President and CEO
Time: 3:50-4:30 PM
Session Three: The machine taught me the narrative: Using machine learning to research the narratives that matter to brands, categories and businesses
Speaker: Dave McCaughan, Al Agency Thailand’s Chief Strategy Officer
Time: 4:30-5:10 PM
Jeff will also present on “How to Successfully Market your Science to a Consumer Audience”. Delegates will leave the session with a cohesive understanding of the benefits of making science more accessible to consumers, and how to effectively present technical in a way that is accessible, compelling and most of all memorable. The presentation will take place on September 11th at 5:10-5:45 PM in the Education Program Theater.
Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across the Asia Pacific region. For more information, please click here.