BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and partner, Jeff Hilton, will join Peter Wennstrom, founder of The Healthy Marketing Team, Global Brand Strategy Consultants to the Nutrition Industry, for the “Masters of Marketing” masterclass at the upcoming Vitafoods Asia exhibition on September 5th and 6th, 2017 at the Sands Expo & Convention Centre, Singapore.
VitaFoods Asia is bringing together two of the world’s leading experts in food, supplement and health ingredient marketing on the same stage. Together, Hilton and Wennstrom will share their combined insights on how to successfully bring a product to market, and will be joined by HMT’s nutrition innovation and APAC expert, Dr. Lesley Stevenson.
During the session, “Planning a Successful Path to Market,” Hilton and Wennstrom will address five key milestones:
1. Identify consumer insights
2. Decide which category (ies) to enter
3. Determine how to position the brand
4. Develop and test the concept
5. Build a plan to communicate brand messaging
Delegates will leave the session having a cohesive understanding of how to plan a successful path to market and practical approaches they can implement immediately for both B2B and B2C markets. The presentation will take place on Tuesday, September 5th, at 10:30 a.m. until 12:45 a.m.
“I’m excited to partner again with HMT this year and meld our considerable expertise into a cohesive and engaging workshop,” said Hilton. “Whether the focus is B2B or B2C, our masterclass will help any company implement important steps to bridge the gap between concept, product development and sales results.”
Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.