Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will lead an educational session at Natural Products Expo West 2017 in Anaheim, California next week. The session, Consumers First: How Shifting Values are Driving a New Supplement Marketplace (#newsupplementmarketplace), will take place on Wednesday, March 8, 2017 from 1:30 – 2:45 PM in the Grand Salon G at the Anaheim Marriott. Kyle Garner, Organic India’s CEO will join Hilton for the informative and engaging session.
Hilton and co-presenter Garner plan to discuss how evolving consumer demands are driving innovation by manufacturers and suppliers toward cleaner and more sustainable dietary supplements and value-added ingredients. Participants will leave with an understanding of the opportunities and challenges inherent in this highly evolved, consumer-driven marketplace. The discussion will include how both manufacturers and suppliers can tap into consumer/customer demand with more sustainable innovation, transparent manufacturing and sourcing, as well as re-tooled marketing language.
Retailers, distributors, manufacturers and suppliers are invited to join the session. For more information, please visit www.expowest.com.