Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s Petfood and Animal Nutrition 2.0 which will take place on October 20-21, 2015 in Chicago, Illinois. The unique event will bring together innovators, educators and marketers from around the world to share insights on pet health and well-being. Hilton’s session, Breaking the Mold: Keys to Effective Package Design, will take place during a breakfast meet-up on Tuesday, October 20th at 9-10 AM CST. For more information on registration, please click here.
In his session, Hilton will address the evolving role of packaging in increasing awareness and stimulating brand trial and preference among pet owners in an increasingly crowded marketplace. Hilton will also discuss how savvy marketers are leveraging innovative pet food packaging to engage with decision makers and convert shoppers into loyal customers. Hilton will offer real-world case studies on how packaging can make an impact on sales to category consumers on both the physical and virtual shelves.
Session participants will learn to:
• Guide a consumer through an engaging journey with effective packaging approaches
• Present a clear and fluent hierarchy of information for harried shoppers
• Balance creativity and strategy
• Create both rational and emotional impact with pet owners
• Appeal to multiple demographic segments
Petfood and Animal Nutrition 2.0 was developed to address the current “pet revolution” and next generation of science behind the formulation, packaging and distribution of pet food, supplements and treats. The conference will address topics such as pet nutrition, contract manufacturing, independent retail, sustainability, marketing and regulatory issues. For more information, please click here.