Monthly Archives: April 2015

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects