Posted by
Brett Muramoto
Posted Filed under Natural Branding.

Salt Lake City, UT, March 19, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer has been selected by the Institute of Food Technologists (IFT), a nonprofit scientific society for professionals engaged in food science, food technology, and related areas in industry, academia, and government, to serve as industry expert for IFT Connect’s “Ask the Expert” series as well as “Understanding Marketplace Convergence Trends and How They Impact Your Marketing Strategy,” IFT’s live webinar in April.

IFT Connect “Ask the Expert” Series – March 23-27, 2015

IFT will open a call for questions through its new online community, IFT Connect, which will allow registered IFT members to ask questions of the featured experts relating to their work. During the virtual session, Hilton will respond to questions and provide industry experience and marketing insight to participants. The new format is a virtual meeting place for IFT’s food science community with the goal of supporting discussions, sharing insights, discussing research and interacting with other members. To register please visit: http://www.ift.org/community/iftconnect.aspx.

IFT Live Webcast – April 7, 2015 at 1:00-2:00 p.m. (CST)

Hilton will participate in a 60-minute live webcast with co-speaker Luann Williams, Head of Research at Innova Market Insights. Hilton will discuss how convergence trends are shaping the marketplace and how marketers can reach, educate, influence and formulate products to reach both current and future consumers. Webcast guests will be given the opportunity to ask speakers questions during the live event. To register please visit: http://www.ift.org/Meetings-and-Events/Calendar/Events/2015/Apr/Understanding-Marketplace-Convergence-Trends.aspx.

IFT’s online courses and virtual events provide members with practical, relevant knowledge and convenience with access to on-demand webcasts to allow members to connect with industry experts to discuss food science and technology topics.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 36 years of broad-based business experience, including 26 years spent within the natural products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides a vast amount of practical experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

About IFT

Founded in 1939, the Institute of Food Technologists is committed to advancing the science of food. Our non-profit scientific society—more than 17,000 members from more than 95 countries—brings together food scientists, technologists and related professionals from academia, government, and industry. For more information, please visit ift.org.