Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground. Facebook: Increase Likes through targeted boosts. The good news is Facebook doesn’t just …More
Monthly Archives: January 2015
Does your brand have a visual voice?
Extend your brand’s social media reach by implementing a visual strategy. A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels. What matches your …More
