No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages.
BrandHive recently helped AppleActiv stand out from the crowd by introducing an extra deck of cards to the Mattel board game of “Apples to Apples”. AppleActiv was looking for a creative way to communicate with prospects about joint health and asked us for a unique spin. BrandHive worked from that point to customize a deck of cards with AppleActiv-related descriptions (i.e. Motion, Comfort, Pectin, etc.). What resulted was a unique and unforgettable touch-point for a select group of prospects.