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Jeff Hilton, co-founder and chief marketing officer at BrandHive, will present two pre-annual meeting short courses during the 2014 IFT expo at the Hilton New Orleans Riverside on June 20, 2014.

The IFT Annual Meeting and Food Expo has developed into one of the largest and most prominent events for the world’s top food and science technology professionals. Over 18,000 attendees are anticipated at this year’s event. BrandHive’s Hilton, a long-time supporter of IFT, plans to lead two pre-meeting short courses on Friday, June 20th, the opening day of the expo.

The first presentation takes place during the Nutraceuticals and Functional Foods in Enhanced Sports Performance track. The session, called “Consumer Trends in Enhanced Sports Performance”, is scheduled for 8:45 AM. The second presentation takes place on the same day at 11:15 AM as a Functional Foods & Beverage Short Course in the Food Science for the Non Food Scientist track. The session is called “Consumer Trends Impacting Food Science”.

Jeff has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides an extensive amount of experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments. For more information on the short courses at IFT, please visit