Salt Lake City, Utah, January 27, 2014: BrandHive is pleased to announce their selection as agency of record for Bergstrom Nutrition, manufacturer and distributor of OptiMSM®, an ultra-pure methylsulfonymethane (MSM) for human use. BrandHive will provide full consulting services including strategic planning, creative development, media buying and public relations for the industry leading raw ingredient.
“Bergstrom Nutrition is a family-owned business that has operated quite successfully since its founding in 1987,” said Tim Hammond, vice president of sales and marketing for Bergstrom Nutrition. “We’ve reached a pivotal point, however, in wanting to expand our position in the marketplace. We selected BrandHive specifically for their industry knowledge and communications expertise to help the OptiMSM brand gain additional awareness and leverage in the global marketplace.”
OptiMSM is a US manufactured product that utilizes a proprietary distillation process designed to produce MSM that exceeds global government requirements for purity and quality. Having met and exceeded criteria required by the FDA, OptiMSM is the only GRAS-designated MSM on the market. With applications for joint health, sports nutrition, skin health, immune support and healthy aging, Bergstrom Nutrition continues to invest in research and product innovation to maintain OptiMSM’s reputation as an industry leader.
“We’ve had the pleasure of working with the Bergstrom Nutrition team when the OptiMSM brand was born,” said Jeff Hilton, co-founder and chief marketing officer at BrandHive. “With an iconic brand synonymous with purity, quality and superior customer service, we at BrandHive have a tremendous opportunity. We’re truly looking forward to our renewed collaboration”.