3 things every B2B brand should know about advertising to consumers

Consumer ad developed by BrandHive for Albion Minerals 1.    The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More

BrandHive has strong presence at VitaFoods

Filed under Natural Products.

  Jeff Hilton and Gail Frankoski represent BrandHive at VitaFoods 2013 in Geneva, Switzerland. Every year, BrandHive works with international clients to prepare for VitaFoods, an international event that recognizes excellence in research and development, marketing, and technology within the nutraceutical and function food category. This year was no exception. Here’s a few things that …More

BrandHive’s Gary Gonzalez Finishes 3rd in Half Marathon

Filed under Natural Products.

  Gary here. At the hive, wellness is never far from our minds. That said, my recent experience running a half marathon with my brother was probably motivated more by a healthy sibling rivalry than anything else. Rewind a few months to last Christmas. Neither my brother or I are “runners” per se, but sports …More