Newark, CA (September 17, 2019) Kaneka Americas Holding, Inc. based out of Newark, California, is thrilled to announce its marketing collaboration with BrandHive, a leading healthy lifestyle branding agency. BrandHive will develop and implement marketing support for the launch of Kaneka’s new proprietary probiotic line, Floradapt. Floradapt’s unique clinical strains provide highly bioefficacious effects for specific health applications through all stages of life.

Our strategic collaboration with BrandHive will elevate our outreach and generate awareness of our new probiotic line, Floradapt,” said Mike Kolifrath, Vice President of the Probiotics Division. “BrandHive has extensive knowledge and experience in the dietary supplements arena, and we are looking forward to optimizing our footprint and engaging with customers and partners in greater depth.”

Kaneka has an extensive bank of over 1,000 clinical probiotic strains extracted from human origin and fermented food samples which have not been affected by western lifestyle, diet or medicine. The new line, Floradapt, will officially launch at SupplySide West this year and offers distinct solutions for diverse health targets such as children’s colic, cardio, digestive, oral, immune, vaginal and urinary tract fields.

“We are excited to represent Kaneka who has a rich history within the industry and is known as a leader in the research and development of scientifically based ingredients,” said Andy Yorkin, Account Director. “We look forward to supporting their growth in North America for this unique and innovative line of probiotics.”

For more information, please visit the Kaneka booth #1743 at SupplySide West or contact BrandHive directly.

About Kaneka

Kaneka is a leader in the development of scientifically based ingredients for the global nutrition industry. Kaneka is the exclusive supplier of Kaneka Ubiquinol®, and offers the premium form of ubiquinone known as Kaneka Q10®. Kaneka probiotics will be found in its Floradapt™ branded product line. Kaneka is committed to promoting business development to provide solutions that support healthy and energetic lives. For more information, visit us at

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at