BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, has been invited by Nosco to join their 5th Annual MasterMinds event as a subject expert. The educational event, designed to “help solve complex packaging challenges”, will take place at the Tange Verde Ranch in Tucson, Arizona on May 21-24, 2018.

Hilton will present “Is Your Packaging Doing It’s Job?” as part of the Day One agenda. His presentation will highlight the changing role of packaging and the increased weight it now carries to facilitate attention, engagement and education with consumers. Hilton will offer tips for improved packaging strategies in the digital age.

Nosco is a full-service packaging solutions provider focused in the healthcare industry. Their focus is on improving efficiencies related to the supply chain, cycle times, lean initiatives and product launches for their customers. This year’s MasterMind V event, themed as the “Wild Wild Best”, will bring together the best speakers in the industry to discuss innovation in packaging. Hilton’s presentation, “Is Your Packaging Doing Its Job?” will walk participants through ways to evaluate and improve a brand’s presence through packaging considerations.

For more information on the MasterMinds V event, please visit: