Filed under Natural Branding.

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, has been retained by Lehi Roller Mills for brand identity development, and implementation of a comprehensive marketing program to generate awareness. At the heart of the initiative is the desire to optimize the company’s retail footprint and engage with consumers at greater depth.

Founded in 1906 by a co-op of farmers, Lehi Roller Mills is a manufacturer of high quality baking flours and mixes for pancakes, muffins, breads, cookies, brownies and other baked goods. Armed with a solid reputation and established history, Lehi Roller Mills has focused more of its recent effort on innovation in production capabilities for high quality flours. The company’s growth in the retail sector has provided tremendous support for the brand and its commitment to delivering high quality products.

“We’re excited to represent a Utah-based brand with a successful history in milling and farming,” said Jeff Hilton, co-founder and chief marketing officer at BrandHive. “Lehi Roller Mills is at a pivotal point in development of their brand. We’re looking forward to supporting their growth in the retail sector by leveraging unique engagement programs. The work we’ll be doing is a demonstrated commitment on the part of Lehi Roller Mills to their retail network, as well as their loyal consumers.”

For more information on Lehi Roller Mills please visit