BrandHive’s co-founder and partner, Jeff Hilton and The Healthy Marketing Team’s founder and senior consultant, Peter Wennström, have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe, the top global nutraceutical event, on May 9-11, 2017 at Palexpo, Geneva, Switzerland. The session, “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market”, will take place on Tuesday, May 9th, at 14:30-17:45 in the main conference area.
The Marketing Strategies Workshop will bring lead experts Hilton and Wennström together for the first time for a deep dive into the planning process for a successful market launch. The session will offer insightful marketing approaches from strategy and positioning through branding and execution, as well as practical, actionable applications. The format will be interactive and include case study examples from actual market introductions.
Hilton is an industry expert with over 35 years of advanced business and marketing insight. In addition to establishing a highly successful agency, Hilton has focused his energy on the natural health products industry working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories. Hilton’s passion and dedication to his craft have resulted in notable accolades including recognition by Advertising Age as one of America’s Top 100 Marketers and recipient of Nutrition Business Journal’s (NBJ) Personal Service Award for multiple outreach efforts including editorial contributions, pro-bono work and webinars and speaking engagements.
Wennström brings over 25 years of experience in international brand management and consultancy in nutrition, health and wellness. His mission in 2007 to bring healthier brands and businesses to consumers resulted in the establishment of The Healthy Marketing Team. Wennström has authored several books and industry guides on the subject of consumer and brand driven innovation, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants. The FourFactors® is a best practice based framework for better-targeted innovations faster to market.
As the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries, Vitafoods attracts hundreds of global suppliers showcasing the most innovative products in the industry while providing strategic direction and expertise for operating a strategic business. For more information on the session and conference, please visit http://www.vitafoods.eu.com/.
About BrandHive
BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.
About Jeff Hilton
Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.
About The Healthy Marketing Team
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. We have during our first ten years done client projects in over 60 countries on 6 continents. Together with our network of partners we provide end-to-end solutions to our clients needs. For more information, please visit www.thehmt.com.
About Peter Wennström
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry. Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject of consumer and brand driven innovation, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants. The FourFactors® is a best practice based framework for better-targeted innovations faster to market.
