Jeff Hilton, co-founder and chief marketing officer at BrandHive, in partnership with Nutrition Capital Network (NCN), will present a webinar on April 12, 2017 at 1pm ET, dissecting what the current clean label trend means for manufacturers, suppliers and marketers. Register here.
The educational session, titled, “Translating Clean Label Attributes and Authenticity into Meaningful Consumer Benefits”, highlights Hilton’s marketing expertise as it applies to a changing industry landscape with companies striving to stay in front of consumer trends and mounting pressure for cleaner, more sustainable products and ingredients.
Hilton will discuss what he deems the “Clean Label 2.0” movement, in which consumers aren’t simply looking for simpler labels and ingredient decks – they want to know where and how these ingredients are sourced, and about the ethical practices of manufacturers and suppliers. Hilton will provide insight and tips for companies looking to grow and keep up with the demand for cleaner formulations and manufacturing, as well as how to best market those benefits to consumers in a meaningful way. Registration is free.
Webinar Date and Time: April 12, 2017; 10:00 am PDT/1:00 pm EDT
Register Today!: http://bit.ly/2oDuwEn
About Jeff Hilton
Jeff Hilton is co-founder and chief marketing officer at BrandHive. For decades, Jeff has helped launch and revitalize brands promoting health and wellness. His passion and unmatched industry knowledge have led to innovative and successful marketing strategies that deliver measureable and significant results in the marketplace.
BrandHive is a leading healthy lifestyle branding agency that provides high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. For more information, visit www.brandhive.com.