Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will participate in an educational panel on Brand Stewardship at Natural Products Expo West 2016 in Anaheim, California next week. The panel, Supply Chain Stewards: Finding the Right Partners for Your Brand, will take place on March 11, 2016 at 2:30-4:00 PM PST at the Anaheim Marriott on Convention Way. Kuli Kuli Founder and CEO, Lisa Curtis and Applied Food Sciences, Inc. VP of Product Innovation & Marketing, Jackson Zapp, will join Hilton for the informative and multi-faceted session.

Hilton and co-presenters Curtis and Zapp, plan to discuss why supply chain management and vendor partner selection/vetting is critical for market success, including its impact on development of a compelling and credible brand story for both customer and consumer outreach. Participants will learn how Kuli Kuli and Applied Food Sciences leveraged partnerships with supply chain partners to tell their own unique transparency and sustainability stories.

The Stewardship track’s aim is to educate and inform participants about the best practices of supply chain management. Retailers, distributors, manufacturers and suppliers are invited to join the panel sessions.

For more information, please visit www.expowest.com.