Ultimate Flora Logo with 10 yearRenew Life logo


SALT LAKE CITY, UT – September 16, 2015 – BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been retained to help promote the 10th anniversary of Renew Life’sUltimate Flora™ Probiotic brand. Renew Life has revealed a new logo, package design and new product formulations, including probiotic fizzy drink mixes and fruit and sour probiotic gummies. The new items will be showcased and celebrated with retailers along with Ultimate Flora’s 10th anniversary at this year’s Natural Products Expo East event in Baltimore, September 17-19, 2015.  Natural Products Expo East is a private trade show open to the trade only, and not open to the public.

Renew Life makes natural digestive wellness supplements including high-fiber formulas, digestive aids and enzymes, internal cleansing programs, and the high-potency probiotic brand, Ultimate Flora. Armed with the goal of empowering individuals to elevate their quality of life through better digestive health, Renew Life has focused on innovation and proven science to support the Ultimate Floraproduct line. Since its inception, Ultimate Flora has established itself as the #1 probiotic brand in health food stores† and is now a top brand in food, drug and mass market retailers nationwide as well.*

BrandHive was retained to help promote the anniversary of Ultimate Flora to targeted consumer and trade media, and stimulate retailer participation at their 10th anniversary celebration event (#UltimateFlora10) this week at the Natural Products Expo East Trade Show in Baltimore. Plans for the event include product and prize giveaways, a grand cocktail party for invited guests, and unique entertainment including work of a local artist transforming a toilet into “art” within the Renew Life booth. For a limited time, followers of Renew Life will also be able to enter a contest to win a one-year supply of Ultimate Flora Probiotics at https://www.facebook.com/RenewLifeFormulas (#UltimateFloraGiveaway).

“We’re grateful for the opportunity to represent a brand with such a successful history through a celebrated point in its life cycle,” said Heidi Rosenberg, senior public relations counsel at BrandHive. “Ultimate Flora is a brand synonymous with proven and high quality probiotics. We’re looking forward to this collaboration to share their 10th anniversary milestone with the marketplace.”

For more information on Ultimate Flora, please visit www.ultimateflora.com

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

†Based on SPINS Natural Channel data, unit sales 52 weeks ending 8-09-2015.


About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.


About Renew Life

Renew Life™ empowers individuals to elevate their quality of life through better digestive health. For nearly two decades, Renew Life has been a leading provider of natural digestive wellness supplements designed to help people achieve optimal health from the inside out includinghigh-potency probiotics, high-fiber formulas, digestive aids, enzymes, and internal cleansing programs.* The company’s commitment to delivering pure, potent and efficacious products designed for comprehensive natural digestive care has made Renew Life one of the largest digestive wellness supplement providers in North America. For more details on Renew Life’s award-winning products visit www.renewlife.com.


About Ultimate Flora

Renew Life™ delivers high-potency probiotic support. Its Ultimate Flora™ is the #1 probiotic brand in health food stores and is also a top brand in food, drug and mass market retailers nationwide. Winner of numerous awards for quality, effectiveness and consumer satisfaction, the Ultimate Flora line includes over 30 unique multibillion-count probiotic supplements for everyday care, extra care and targeted care.* Each formula combines multiple scientifically studied strains of probiotic cultures including Bifidobacteria and Lactobacilli to help relieve occasional digestive issues gas and bloating, promote regularity, and support digestive and immune health at any age.* For more information about Ultimate Flora Probiotics, click here.