Metrics, metrics and more metrics
Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more.
BrandHive helps clients identify their goals, then works with the web team to set up tracking for each targeted social channel. Once you know how well campaigns, keywords, visual assets and channels in general are performing, you’re ready to begin the ongoing task of tweaking social media content to better target and attract your core audience.
Implement BrandHive’s 5-step strategy to social media and get measurable results.