SALT LAKE CITY, UT, February 9, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer, will participate as a guest expert for Beverage Industry’s free webinar: “A Healthy Future: Analyzing the latest health and wellness trends in the beverage market.” The online event will take place on Wednesday, February 18, 2015 at 2:00 p.m. (EST). Registration for the webinar is free of charge.

Hilton will discuss key marketing insights in the beverage marketplace and share innovative ways to position brands based on the evolving consumer trends and health topics that are dominating the marketplace. Attendees of the webinar will takeaway insights on implementation of select strategies and tactics to capitalize on the fast growing beverage segment. Hilton will also provide a snapshot of the attitudes and purchase behaviors of both Boomers and Millennials when it comes to their health.

Honest Tea co-founder, Seth Goldman, and Senior Vice President of Nielson Perishables Group, Sherry Frey, will join Hilton for the 60-minute webinar. For more information please visit:

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 36 years of broad-based business experience, including 26 years spent within the natural products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides a vast amount of practical experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at