Filed under Natural Branding.

OmniActive Health Technologies opened the Expo West/Engredea show with a bang, celebrating the one-year anniversary of its award-winning Lutein for Every Age™ campaign with a marching band and five dancing eyes. The band, which opened the show on Friday, March 7, was part of OmniActive’s ongoing efforts to orchestrate buzz surrounding the benefits of early and constant lutein supplementation for proper health over a lifetime.


The marching band was a follow up to the Lutein for Every Age™ flashmobs that helped OmniActive bring home the Engredea Editors Choice Award for Best of Show Marketing in 2013.