Filed under Natural Branding.

There’s no doubt that being in Las Vegas has a way rejuvenating one’s inner youth. The bright lights, loud music and glitz have a way of awakening the soul. It was the perfect setting for this year’s SupplySide West Global Expo and Conference. Attendance and energy was at an all time high and the exhibit hall was full of new products, trends and excitement.

With the conference preceding the New Year, it was also the perfect setting to talk about rejuvenating a brand. In case you missed BrandHive on the SupplySide Why stage, you can see the recap here: “Is it time for you to rebrand?”. BrandHive also presented “12 step program to a bigger, better, bolder brand” in a Vendor Brief. The focus of both programs was on identifying the right time to rebrand and preparing for the impact on resources, operations, and customers. Rebranding can be one of the most difficult yet most important decisions for an organization to make. Knowing what to expect can help a great deal.

It’s almost been one year since BrandHive pursued its own rebrand from the Integrated Marketing Group. While we’ve helped numerous clients through the same process, it was helpful to experience a rebrand of our own.

If you feel that it’s time to explore the idea of a “new you”,  please visit us at

Jeff Hilton