SALT LAKE CITY, April 2013 — Albion Human Nutrition, the premier manufacturer of “Six Stage” chelated minerals, has hired BrandHive as its integrated marketing and public relations agency.

BrandHive, formerly Integrated Marketing Group, is promoting Albion’s long-standing position as the leader of patented organic minerals for use in dietary supplements, beverages, and food products. The agency will use a strategic mix of both industry and consumer communication programs to further solidify Albion’s market position.

“Albion has been in business since 1956, and we’ve worked hard to create products that are more bioavailable, effective, and easily tolerated for the greatest health benefits,” said Jim Hyde, Albion Human Nutrition CEO. “We’re the industry leader and partnering with BrandHive allows us to leverage that position for growth and awareness.”

Working with Albion creates a unique challenge for BrandHive in that consumer knowledge about the benefits of chelated minerals is low, but with more than 150 international patents and 125+ peer-reviewed, published studies on Albion products, the agency is well positioned to take Albion to the next level,” said Jeff Hilton, BrandHive co-founder and chief marketing officer.

“It’s rare to work with a company that has such a depth of scientific research and decades of expertise in one area,” Hilton said. “Albion Human Nutrition is a client we believe will not only strengthen its industry standing, but put even more distance between it and its closest rivals.”