The big news at ExpoWest wasn’t just that Integrated Marketing Group (IMG) unveiled their new name BrandHive, but also that BrandHive clients took home two show awards. Gencor won “Most Innovative New Ingredient” for their product Libifem (a proprietary fenugreek extract clinically proven to promote a woman’s healthy libido, sexual vitality and desire). OmniActive won “Best of Show Marketing” for their inventive introduction to their new “Lutein for Every Eye” campaign, which included a flash mob and a book signing with Dr. Anschel.