Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates.
Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.
Analyze results
Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and integrates those data streams into a single reporting interface. This lets you compare “apples to apples” and generate strategic social data.
Ask to see a sample of BrandHive’s integrated social media report and find out how BrandHive can help keep you “in the know.”
Implement BrandHive’s 5-step strategy to social media and get measurable results.
Once your social media channels are set up and your analytics are in place, it’s time to develop a content calendar for each channel. BrandHive helps clients align their content with industry publications and editorial calendars for value-added alignment.
Calendars
When setting up calendars, it’s crucial to consider how much engagement is optimal for that channel. Too many posts and your viewers will run from your brand like from a needy friend. Too few posts and they might just forget you exist. BrandHive will help you establish a predetermined number of posts per channel that promise optimal reach and engagement.
Monitoring
Don’t forget monitoring! Posting is only half the work, the other half is monitoring conversations and comments. Leap ahead of competing brands when BrandHive sets up a system for monitoring comments, engaging with Likes, promoting Shares and conversing through private messaging on selected platforms.
Automated tools
Not everything has to be handled by a human. In this age of automation, scheduling tools can relieve a huge portion of your social media burden. BrandHive can supply a custom interface for automating your posts or, if you choose to use over-the-counter tools, we can help you set them up.
Implement BrandHive’s 5-strategy to social media and get measurable results.
Metrics, metrics and more metrics
Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more.
Tracking performance
BrandHive helps clients identify their goals, then works with the web team to set up tracking for each targeted social channel. Once you know how well campaigns, keywords, visual assets and channels in general are performing, you’re ready to begin the ongoing task of tweaking social media content to better target and attract your core audience.
Implement BrandHive’s 5-step strategy to social media and get measurable results.
Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground.
Facebook: Increase Likes through targeted boosts.
The good news is Facebook doesn’t just send your post to unqualified leads. It can optimize an ad campaign to help you find the exact members you’re looking for. If you’re in the Natural Products industry, for example, you can target a post boost so that only members who are attending ExpoWest or SupplySide see it. You set your daily limits and the time frame for the boost. Afterwards, Facebook makes it simple to see how well your boost performed and how much each “Like” cost you.
Linkedin: Utilize Company Updates and Service pages
You can now post updates that are delivered to all of your followers. Be sure to add eye-catching graphics to those updates. To leverage your Services page, create pages for different products. Each one can have a description, images, videos and more. Don’t forget to check Linkedin for insights into who’s following you. The site provides breakdowns by industry, position, location and more.
Youtube: Post short videos that address your customers biggest problems
Don’t try and create the next viral video; instead, create short videos that address the biggest problems your customer faces.
Once your video is uploaded, use YouTube’s annotation tools to turn your viewers into subscribers, and drive traffic back to your website or opt-in page.
SlideShare: Show off your content marketing chops
SlideShare is where Youtube meets PowerPoint. You can imbed your SlideShares anywhere on your website or landing pages to visually walk your customers through a process of a new product launch. And remember, SlideShares make great blog posts too.
Implement BrandHive’s 5-step strategy to social media and get results.
Extend your brand’s social media reach by implementing a visual strategy.
A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels.
What matches your brand? Should you:
• Apply a unique filter to all branded images (saturation percentage, color overlay, brightness)?
• Use transparent shapes to feature text?
• Include your logo on each post?
• Scale it?
• Feature adventure photography?
• Frame content with a border within your visuals?
Don’t let your visual strategy be an after thought, or worse, give no thought to it at all. Implement BrandHive’s 5-step strategy to social media and get results.
Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West.
Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.
How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix.
The flow of data is constant in the new social world. For this reason, visual messaging forms have taken on greater importance.
BrandHive recently assisted several clients interested in visual messaging approaches, including DuPont Nutrition and Health, Kyowa Hakko and GOED.
No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages.
BrandHive recently helped AppleActiv stand out from the crowd by introducing an extra deck of cards to the Mattel board game of “Apples to Apples”. AppleActiv was looking for a creative way to communicate with prospects about joint health and asked us for a unique spin. BrandHive worked from that point to customize a deck of cards with AppleActiv-related descriptions (i.e. Motion, Comfort, Pectin, etc.). What resulted was a unique and unforgettable touch-point for a select group of prospects.
