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Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to chair and present at the 2015 Food Matters Live in London on November 17-19. The global event brings together food and beverage executives, retailers, food service providers and other industry representatives to collectively address the critical relationship between food, health and nutrition.

Hilton’s first presentation, “How to reach and communicate with millennial consumers about health and wellness,” will focus on how to address the specific needs of the 80 million plus millennials in the marketplace. In this session, Hilton will focus on how to reach millennials by establishing an integrated social media strategy across a range of channels and how to create a compelling and transparent brand story to uniquely appeal to and attract millennials. The presentation will take place on Tuesday, November 17th at 11:30 am as part of the “Marketing healthier options in practice” track.

Hilton’s second seminar, “Marketing to the active nutrition consumer: strategies and tactics,” will focus on understanding segments within the sports nutrition marketplace, how to leverage market trends, and the implications for brand communication. This session will take place on Wednesday, November 18th at 11:10 am as part of the “Mainstreaming sports nutrition for the active, health conscious consumer” track. Hilton will chair this track as well.

“Last year’s Food Matters Live event provided a tremendous opportunity to make connections across a range of relevant categories,” said Hilton. “The quality and interest in educational opportunities was phenomenal. We’re really looking forward to participating in the event again.”

Food Matters Live is expected to attract more than 10,000 visitors and over 400 exhibitors from the food, heath and nutrition sectors. For more information, please visit: http://www.foodmatterslive.com/.

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Jeff Hilton, BrandHive’s co-founder and Chief Marketing Officer, will co-present with Imbibe’s Executive Vice President, Andy Dratt, at this year’s Best of Food and Beverage Packaging. The event will take place on October 28-29, 2015 in Oak Brook, Illinois and will bring together brand owners and supply partners to explore insights into branding, new technology, and trends related to packaging. For more information on the conference, please click here.

Hilton and Dratt’s session, “Quenching the Marketplace Thirst for Packaging Innovation,” will kick off the agenda on Thursday, October 29th at 8:45 AM. The speakers will share often overlooked insights on the evolving marketplace role of packaging design plus the impact of packaging decisions on product development, formulation and flavor profiles to meet the needs of demanding consumers. Hilton and Dratt will discuss market examples of how packaging can make or break a new brand on both the physical or virtual shelf. They will also emphasize how savvy marketers are leveraging innovative packaging to help convert shoppers into loyal customers.

The Best of Food and Beverage Packaging combines the most relevant technologies and trends in the industry with the vision needed to sell consumers in a shifting market landscape. Conference sessions will offer opportunities for critical discussions and provide insight on how brand owners and their suppliers have profited in the retail market. Learn what it takes to develop successful packaging that fits the needs of today’s consumers and offers innovation that is embraced on the store shelves. For more information, visit Best of Food and Beverage Packaging.

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Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s Petfood and Animal Nutrition 2.0 which will take place on October 20-21, 2015 in Chicago, Illinois. The unique event will bring together innovators, educators and marketers from around the world to share insights on pet health and well-being. Hilton’s session, Breaking the Mold: Keys to Effective Package Design, will take place during a breakfast meet-up on Tuesday, October 20th at 9-10 AM CST. For more information on registration, please click here.

In his session, Hilton will address the evolving role of packaging in increasing awareness and stimulating brand trial and preference among pet owners in an increasingly crowded marketplace. Hilton will also discuss how savvy marketers are leveraging innovative pet food packaging to engage with decision makers and convert shoppers into loyal customers. Hilton will offer real-world case studies on how packaging can make an impact on sales to category consumers on both the physical and virtual shelves.

Session participants will learn to:

• Guide a consumer through an engaging journey with effective packaging approaches
• Present a clear and fluent hierarchy of information for harried shoppers
• Balance creativity and strategy
• Create both rational and emotional impact with pet owners
• Appeal to multiple demographic segments

Petfood and Animal Nutrition 2.0 was developed to address the current “pet revolution” and next generation of science behind the formulation, packaging and distribution of pet food, supplements and treats. The conference will address topics such as pet nutrition, contract manufacturing, independent retail, sustainability, marketing and regulatory issues. For more information, please click here.

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Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s SupplySide West conference in Las Vegas, Nevada on October 5-9, 2015. The highly anticipated annual event will bring together global participants in the health and nutrition marketplace for an in-depth exploration of the industry’s latest trends and innovations. Hilton will participate in the “Marketing Insights Summit” on Tuesday, October 6th at 1:05 p.m. Separate registration is required for SupplySide Summit events. For more information, please click here.

Hilton has worked to focus attention on the significant and growing purchasing power of up-and- coming Millennials, particularly in the area of health and wellness products and services. He has emphasized the need to distinguish Millennials from their Baby Boomer counterparts in strategy development around formulation and marketing of healthy lifestyle ingredients/products. In his session, “Formulating and Marketing Health and Wellness Products for Millennials,” Hilton will focus on how to meet the unique nutritional needs of this hard-to-reach demographic. He will address consumer attitudes and trends, evaluate key ingredients and nutrients, showcase innovations in formulation and discuss how to capitalize on the condition-specific health needs of the connected and empowered millennial audience. .

Session participants will learn how to:

• Address the specific health needs of the 80 million plus Millennials in the U.S. marketplace.

• Deliver health education by establishing an integrated social media strategy across a range of channels.

• Create a compelling and transparent brand story to uniquely appeal to and attract Millennials.

• Understand ingredient trends and preferences among Millennials, specifically Paleo diet, gluten-free, protein blends and supplement functionality.

SupplySide West services global participants in the animal nutrition, beverage, cosmetics, dietary supplements, sports nutrition, food and pharmaceutical industries. The five-day event features in-depth education tracks, summits, Q&A panels, workshops and VendorBriefs that focus on the latest trends and innovations in the industry. For more information, please click here.

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Ultimate Flora Logo with 10 yearRenew Life logo

 

SALT LAKE CITY, UT – September 16, 2015 – BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been retained to help promote the 10th anniversary of Renew Life’sUltimate Flora™ Probiotic brand. Renew Life has revealed a new logo, package design and new product formulations, including probiotic fizzy drink mixes and fruit and sour probiotic gummies. The new items will be showcased and celebrated with retailers along with Ultimate Flora’s 10th anniversary at this year’s Natural Products Expo East event in Baltimore, September 17-19, 2015.  Natural Products Expo East is a private trade show open to the trade only, and not open to the public.

Renew Life makes natural digestive wellness supplements including high-fiber formulas, digestive aids and enzymes, internal cleansing programs, and the high-potency probiotic brand, Ultimate Flora. Armed with the goal of empowering individuals to elevate their quality of life through better digestive health, Renew Life has focused on innovation and proven science to support the Ultimate Floraproduct line. Since its inception, Ultimate Flora has established itself as the #1 probiotic brand in health food stores† and is now a top brand in food, drug and mass market retailers nationwide as well.*

BrandHive was retained to help promote the anniversary of Ultimate Flora to targeted consumer and trade media, and stimulate retailer participation at their 10th anniversary celebration event (#UltimateFlora10) this week at the Natural Products Expo East Trade Show in Baltimore. Plans for the event include product and prize giveaways, a grand cocktail party for invited guests, and unique entertainment including work of a local artist transforming a toilet into “art” within the Renew Life booth. For a limited time, followers of Renew Life will also be able to enter a contest to win a one-year supply of Ultimate Flora Probiotics at https://www.facebook.com/RenewLifeFormulas (#UltimateFloraGiveaway).

“We’re grateful for the opportunity to represent a brand with such a successful history through a celebrated point in its life cycle,” said Heidi Rosenberg, senior public relations counsel at BrandHive. “Ultimate Flora is a brand synonymous with proven and high quality probiotics. We’re looking forward to this collaboration to share their 10th anniversary milestone with the marketplace.”

For more information on Ultimate Flora, please visit www.ultimateflora.com

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

†Based on SPINS Natural Channel data, unit sales 52 weeks ending 8-09-2015.

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About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

 

About Renew Life

Renew Life™ empowers individuals to elevate their quality of life through better digestive health. For nearly two decades, Renew Life has been a leading provider of natural digestive wellness supplements designed to help people achieve optimal health from the inside out includinghigh-potency probiotics, high-fiber formulas, digestive aids, enzymes, and internal cleansing programs.* The company’s commitment to delivering pure, potent and efficacious products designed for comprehensive natural digestive care has made Renew Life one of the largest digestive wellness supplement providers in North America. For more details on Renew Life’s award-winning products visit www.renewlife.com.

 


About Ultimate Flora

Renew Life™ delivers high-potency probiotic support. Its Ultimate Flora™ is the #1 probiotic brand in health food stores and is also a top brand in food, drug and mass market retailers nationwide. Winner of numerous awards for quality, effectiveness and consumer satisfaction, the Ultimate Flora line includes over 30 unique multibillion-count probiotic supplements for everyday care, extra care and targeted care.* Each formula combines multiple scientifically studied strains of probiotic cultures including Bifidobacteria and Lactobacilli to help relieve occasional digestive issues gas and bloating, promote regularity, and support digestive and immune health at any age.* For more information about Ultimate Flora Probiotics, click here.

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SALT LAKE CITY, UT – August 26, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to lead three educational events at the upcoming Vitafoods Asia trade show on September 2-3, 2015 at Asia World-Expo, Hong Kong.

With a new program format for 2015, the Vitafoods Asia trade show presents a unique agenda, which has been specifically tailored to meet the particular needs of the functional nutrition, nutraceutical and health supplement industry. Content has been divided into two streams, each with a distinct focus and direction: Your Business and Your Science. Hilton will Chair the “Your Business” stream on both days of the conference.

Hilton’s first session, “Successful Marketing to Baby Boomers vs. Millennials: A Tale of Two Distinct Consumers,” will address the fundamental differences in attitudes, purchase behaviors and health and wellness needs of Baby Boomers and Millennials. Hilton will also provide insight on how to effectively reach each target group. The presentation will take place on Wednesday, September 2nd, at 11:30 a.m.

Hilton’s second session, “Effectively Marketing Your Science to Consumers,” will address how today’s consumers are hungry for scientific validation, but in a language that is both relevant and meaningful. Hilton will also discuss strategies to get your science message out and make it better understood among your brand users. The presentation will take place on Thursday, September 3rd, at 11:00 a.m.

In Hilton’s third session, “Market Trends, Directions and Opportunities in the U.S. Market,” he will present strategies for brands looking to successfully introduce products or ingredients into the U.S. market. He will also share marketing techniques to turn consumer and business intelligence into insights and competitive growth strategies. The presentation will take place on the show floor Thursday, September 3rd, at 1:30 p.m.

“I’m very excited to participate in Vitafoods Asia’s new program format this year,” said Hilton. “For those with a specific interest in functional nutrition, nutraceutical and health supplements, content within each educational stream will provide distinct opportunities for strategic development that focus on the latest trends and innovations in the industry.”

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

About Vitafoods Asia

Vitafoods Asia is the only dedicated event for the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, providing over 3,000 visitors with the opportunity to gain knowledge and meet new and existing suppliers. For more information, visit www.vitafoodsasia.com.

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly.

 

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  • Coordinate PR, marketing and social media activity
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#brandhive

Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players.

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  • Align PR success with key business goals
  • Share top media coverage
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