Posts Categorized: Social Media

As a preview to VitaFoods Europe, I want to share a few thoughts on building consumer awareness for branded ingredients. The Opportunity Thought leaders and others in the manufacturing and supply chain sectors of the healthy, natural, organic space are beginning to reach consensus that the best way forward to future growth and market success …More

BrandHive has a five-step program for capturing real social media results. Watch this video to learn more: We can help you maximize your social impact and return on investment. Contact us to find out how: jeffhilton@brandhive.com

Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More

Once your social media channels are set up and your analytics are in place, it’s time to develop a content calendar for each channel. BrandHive helps clients align their content with industry publications and editorial calendars for value-added alignment. Calendars When setting up calendars, it’s crucial to consider how much engagement is optimal for that …More

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More