Posts Categorized: Public Relations

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive

Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players. Align PR success with key business goals Share top media coverage Present PR success at sales, board and shareholder meetings Demonstrate PR progress with succinct activity reports and recaps

It feels great to win awards. Industry recognition helps to validate your brand, experts, science and works to reinforce your leadership position.   Leverage industry award opportunities Highlight corporate achievement Showcase individual accolades

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.   Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More