Posts Categorized: Industry Trends

No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More

It was nice to host everyone in the beautiful alpine setting of Wasatch State Park last week for the Council for Responsible Nutrition’s (CRN) annual conference. It’s not often that we get to share the beauty of what Utah has to offer with our colleagues. Add to this, the excitement of celebrating CRN’s 40th anniversary …More

Being part of the functional food and beverage movement is sort of like journeying with Indiana Jones to find the Arc of the Covenant. You never know what is around the next corner, and you are trying desperately to reach the destination before your competition. A simple walk down the drink aisle of Whole Foods …More

Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More