Posts Categorized: B2C Marketing

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.   Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects

Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More

How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix. The flow of data is constant in the new social world. For this reason, visual …More

No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More

At BrandHive, we design ways to get more people to interact with our clients online. One of the best ways to do this is with videos, but if you’ve spent any time on YouTube you know that not all videos are created equal. To enhance your online presence with videos about your business, follow these …More

Consumer ad developed by BrandHive for Albion Minerals 1.    The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More