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BrandHive Hires Senior Marketing Exec for Growing Clientele

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Ida
Posted Filed under B2B Marketing, B2C marketing, BrandHive Buzz, Natural Branding, Press Releases.

BrandHive’s strategic marketing team is expanding to accommodate the needs of its growing clientele. The global branding firm, which specializes in the healthy lifestyles industry, is pleased to announce that marketing professional, Cuauhtemoc (C-moc) Sandoval has joined its ranks. C-moc comes to BrandHive with over 10 years of experience managing traditional, digital, and integrated communications …More

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Marketing Thought Leaders, Jeff Hilton and Peter Wennström, to Co-Present Marketing Strategies Workshop at Vitafoods Europe

BrandHive’s co-founder and partner, Jeff Hilton and The Healthy Marketing Team’s founder and senior consultant, Peter Wennström, have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe, the top global nutraceutical event, on May 9-11, 2017 at Palexpo, Geneva, Switzerland. The session, “From Trend Analysis to Launch Strategy: Planning a Successful Path to …More

BrandHive’s Jeff Hilton, and CEO of Organic India to Co-Present at Natural Products Expo West

Posted by
Ida
Posted Filed under B2B Marketing, B2C marketing, Industry Trends, Press Releases, Trade Shows.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will lead an educational session at Natural Products Expo West 2017 in Anaheim, California next week. The session, Consumers First: How Shifting Values are Driving a New Supplement Marketplace (#newsupplementmarketplace), will take place on Wednesday, March 8, 2017 from 1:30 – 2:45 PM in the Grand Salon …More

Who cares about clean labels?

Posted by
Jeff Hilton
Posted Filed under B2C marketing, Industry Trends, Natural Branding, Strategic Branding.

  Jeff Hilton, Co-Founder and CMO at BrandHive, will be speaking at Expo West next week about consumer trends in clean label, sustainability and transparency.  Watch this preview of Jeff’s thoughts on who is driving demand for cleaner products and ingredients, and why. Join JeffHilton@brandhive.com at the Anaheim Marriott on Wednesday, March 8th at 1:30 PM …More

BrandHive Helps Elevate Awareness and Purchase Interest for Quantum Health’s Natural Care Brands

BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been named as the agency of record for Quantum Health Products, Inc., developer of natural, science-based products that improve quality of life, and address common daily health needs of consumers. BrandHive is working with Quantum Health on a comprehensive …More

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The New Marketing Paradigm: Mastering Concept, Content, Connection, Community and Continuity

Forget everything you know. I often feel like that is the new imperative for marketers in the modern world. It also feels on occasion like we in this profession are being collectively schooled in a new way to communicate and be relevant to our audience. And so be it. Smart communicators operate in today’s complex …More

BrandHive Helps Launch Innovative Hot Beverage at Retail

BrandHive, a leading healthy lifestyle-branding agency, was retained by Coffee Blocks, the creator and manufacturer of an instant butter coffee beverage for active adults, to develop a brand story and messaging, as well as redesign their product packaging for a retail launch. The new packaging was previewed earlier this year and made available to retail …More

“Millennials millennials everywhere”

Posted by
Ida
Posted Filed under B2C marketing, Industry Trends, Natural Branding.

“Millennials are now the single largest global demographic segment, and these 18-33 year olds are indeed out to change the world. Make no mistake about that.” -Jeff Hilton As a follow-up to last week’s Food Matters Live program in London ExCel, Jeff’s insight into the world’s single largest demographic segment was featured in the latest …More

Public Relations Tips – Connect the Dots

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly.   Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #brandhive

Public Relations Tips – Share Success

Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players. Align PR success with key business goals Share top media coverage Present PR success at sales, board and shareholder meetings Demonstrate PR progress with succinct activity reports and recaps