Posts Categorized: B2B Marketing

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More

At BrandHive, we design ways to get more people to interact with our clients online. One of the best ways to do this is with videos, but if you’ve spent any time on YouTube you know that not all videos are created equal. To enhance your online presence with videos about your business, follow these …More

Consumer ad developed by BrandHive for Albion Minerals 1.    The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More

Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More