Posts Categorized: B2B Marketing

It feels great to win awards. Industry recognition helps to validate your brand, experts, science and works to reinforce your leadership position.   Leverage industry award opportunities Highlight corporate achievement Showcase individual accolades

There is no longer a “typical” sports nutrition consumer. Category segmentation is key. The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. …More

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.   Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects

Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More

Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West. Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.  

How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix. The flow of data is constant in the new social world. For this reason, visual …More

No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More

SALT LAKE CITY, October 17, 2013 — Jeff Hilton, co-founder and partner of BrandHive, will present on marketing trends in functional teas at the World Tea East tradeshow and conference at the Georgia World Congress Center next week. Co-located with the Atlanta Foodservice Expo, the conference will be attended by expert tea professionals, retailers, food …More