Posts Categorized: B2B Marketing

Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand. Not only does your website make your brand’s …More

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs. In 1971, Chicago residents and entrepreneurs Ken and Elaine Spinato …More

CK Nutraceuticals, a trusted North American supplier of innovative, science-based nutraceutical raw materials, announced today its partnership with BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. BrandHive has been retained to help further CK Nutraceutical’s efforts to build its North American …More

As a preview to VitaFoods Europe, I want to share a few thoughts on building consumer awareness for branded ingredients. The Opportunity Thought leaders and others in the manufacturing and supply chain sectors of the healthy, natural, organic space are beginning to reach consensus that the best way forward to future growth and market success …More

Forget everything you know. I often feel like that is the new imperative for marketers in the modern world. It also feels on occasion like we in this profession are being collectively schooled in a new way to communicate and be relevant to our audience. And so be it. Smart communicators operate in today’s complex …More

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s Petfood and Animal Nutrition 2.0 which will take place on October 20-21, 2015 in Chicago, Illinois. The unique event will bring together innovators, educators and marketers from around the world to share insights on pet health and well-being. Hilton’s session, Breaking the …More

BrandHive has a five-step program for capturing real social media results. Watch this video to learn more: We can help you maximize your social impact and return on investment. Contact us to find out how: jeffhilton@brandhive.com

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive

Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players. Align PR success with key business goals Share top media coverage Present PR success at sales, board and shareholder meetings Demonstrate PR progress with succinct activity reports and recaps