Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground. Facebook: Increase Likes through targeted boosts. The good news is Facebook doesn’t just …More
Posted byDoes your brand have a visual voice?
Extend your brand’s social media reach by implementing a visual strategy. A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels. What matches your …More
BrandHive creates buzz in India
The problem: When AVT Natural Products in Chennai, India set out to create a new line of condition-specific supplements, they knew they wanted to talk to Indian consumers about health and wellness in new ways but they weren’t sure just how far they could stray from traditional formulas and packaging without losing their audience entirely. …More
3 things every brand should know about advertising to consumers
Consumer ad developed by BrandHive for Albion Minerals 1. The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More
BrandHive clients win multiple awards at ExpoWest
The big news at ExpoWest wasn’t just that Integrated Marketing Group (IMG) unveiled their new name BrandHive, but also that BrandHive clients took home two show awards. Gencor won “Most Innovative New Ingredient” for their product Libifem (a proprietary fenugreek extract clinically proven to promote a woman’s healthy libido, sexual vitality and desire). OmniActive won …More
