Hug Your ND! It’s Naturopathic Medicine Week

Posted Filed under Natural Products.

Here at BrandHive, some of our favorite people are Naturopathic Doctors (NDs). That’s why (while we are generally less-than-enthusiastic about the goings-on of our Congressional representatives) we are positively stoked about the recent unanimous U.S. Senate resolution that designates Oct. 7-13 as Naturopathic Medicine Week. Passage of this resolution is historic. That’s because this is …More

The Health Care Practitioner Channel: Not for the Faint of Heart

Posted Filed under B2B Marketing, Brand Strategy, Industry Trends, Natural Products.

Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More