How did foods and beverages become functional?

Posted by
Jeff Hilton
Posted Filed under Natural Branding.

  I remember back in the 1990’s sitting in meetings at Nature’s Way talking about the potential of the functional food and beverage sector, which at that point was in its infancy. Now, over two decades later, we are in the ramp up to significant expansion of the category with new products entering the market …More

BrandHive’s Hilton Dissects the Evolution of Branding at 2016 World Tea Expo

Jeff Hilton, co-founder and partner at BrandHive, will discuss the evolution of CPG branding at the World Tea Expo at the Las Vegas Convention Center next week. Retailers, food and beverage manufacturers, grocers and other industry representatives will attend the expo. Hilton’s presentation will take place on the final day of the event as part …More

BrandHive Finishes Video Production for Buzz Away Extreme by Quantum Health.

Posted by
Shilpa Gauba
Posted Filed under Natural Branding, Strategic Branding.

BrandHive, a leading healthy lifestyle-branding agency, recently finished production of their latest video project for Buzz Away Extreme from Quantum Health. At just under two and a half minutes long, the story for the video educates viewers about certain implications associated with mosquito bites and the safe and proven solution delivered with Buzz Away Extreme. …More