Build your brand’s social base

Posted by
Sharon Benedict
Posted Filed under Natural Branding.

Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground. Facebook: Increase Likes through targeted boosts. The good news is Facebook doesn’t just …More

Does your brand have a visual voice?

Posted by
Sharon Benedict
Posted Filed under Natural Branding.

Extend your brand’s social media reach by implementing a visual strategy. A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels. What matches your …More