Boomers drive market for functional teas

Posted by
Ida
Posted Filed under B2C marketing, Industry Trends, Natural Branding.

Functional teas provide a good example of how generational differences can impact category growth and brand perceptions. At the recent IFT Annual Meeting and Expo, BrandHive’s Chief Marketing Officer, Jeff Hilton, explained the differences between Baby Boomers and Millennials in making choice regarding their disposable income. “Functional tea is really an appealing category for boomers,” …More

Make better videos for your website

Posted by
James Fagedes
Posted Filed under Natural Branding.

At BrandHive, we design ways to get more people to interact with our clients online. One of the best ways to do this is with videos, but if you’ve spent any time on YouTube you know that not all videos are created equal. To enhance your online presence with videos about your business, follow these …More