The Health Care Practitioner Channel: Not for the Faint of Heart

Posted by
Kathleen Murphy
Posted Filed under Industry Trends, Natural Branding.

Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More

BrandHive Backpacks the Utah-Arizona border

Posted by
Giles Wallace
Posted Filed under BrandHive Buzz.

  Giles Wallace here. I teamed up with BrandHive Creative Director, Matt Aller, and a small cadre of friends to scale the Colorado Plateau on an 8-day backpacking trip.     Getting in was supposed to be easy–a short boat taxi from Antelope Marina on Lake Powell. But the water was low so we ended …More

Jeff Hilton explores trends in evolving HCP market

Posted by
Sharon Benedict
Posted Filed under Natural Branding.

The healthcare practitioner channel is evolving and brands need to change their marketing strategies to appeal to this expanding market. With an average 8% growth per year, and 94% of HCPs discussing supplement use with their patients, the healthcare practitioner channel presents unique opportunities to promote supplement brands. The following post recaps Jeff Hilton’s advice …More

Albion Human Nutrition Hires BrandHive

Posted by
Ida
Posted Filed under Press Releases.

SALT LAKE CITY, April 2013 — Albion Human Nutrition, the premier manufacturer of “Six Stage” chelated minerals, has hired BrandHive as its integrated marketing and public relations agency. BrandHive, formerly Integrated Marketing Group, is promoting Albion’s long-standing position as the leader of patented organic minerals for use in dietary supplements, beverages, and food products. The …More

Albion, building a “better mineral”

Posted by
Ida
Posted Filed under Natural Branding.

For 57 years, Albion Minerals has taken on the serious journey of “building a better mineral”.  A manufacturer with its base in Clearfield, Utah, Albion has established a strong foothold in the nutritional supplement industry with their patented mineral bisglycinate chelates (pronounced as “key-lates”). These chelates mimic the mineral chelates that naturally form during the …More